The AI execution layer for wholesale distribution.
Ordava eliminates the manual work between your ERP, CRM and logistics — so your team stops chasing spreadsheets and starts winning margin.
Order Processing service — one of eight. Illustrative data.
Dogfooded, live in production, integrated natively
Wholesale distributors lose £200K–£1M every year to manual work.
Orders retyped from email. Stock counts done on Friday. Dunning calls that never happen. Your ERP is a filing cabinet, not an operator — and your team is the glue holding it together.
Order-entry errors
Wrong SKUs, wrong pricing, wrong customer. Returns, credit notes, lost trust.
Dead stock
Cash tied up in the wrong inventory because forecasts are guessed, not modelled.
Late payments
Nobody owns the dunning conversation. DSO creeps. Cashflow suffers.
Manual data entry
Ops staff copy-pasting between ERP, CRM and Excel eight hours a day.
Missed sales
Customers who dropped off, reorders nobody remembered, upsells nobody spotted.
Why haven't your existing tools fixed this? iPaaS platforms have no domain knowledge. Legacy ERP is rigid and expensive. Generic AI can reason, but can't execute end-to-end inside your operational systems. Ordava was built to close that gap.
Eight AI services that run the operational spine of your business.
Ordava sits between your ERP, CRM and logistics — reading, deciding, executing. Not another dashboard. Not another inbox. An execution layer with a human in the loop.
Order Processing
Parse orders from email, WhatsApp or PDF. Match SKUs, validate pricing, push into your ERP — in seconds, not hours.
Inventory Management
Demand forecasting on your real SKU history. Reorder points that move with seasonality, promos and lead times.
Customer Engagement
WhatsApp and email agents that take reorders, answer trade queries and surface reps when the conversation matters.
AR Management
Automated dunning that sounds human. DSO reduction measured in days, not quarters. Every invoice, every week.
Subscription Management
Standing orders, case clubs, allocation releases. Renewals, skips, swaps — all handled before anyone has to ask.
Supplier Management
PO generation, confirmations, ETA tracking. Your supplier inbox, resolved — with exceptions routed to the right human.
Supply Chain
3PL, freight and last-mile stitched together. Proactive alerts when something slips, not apologies after it did.
Dynamic Pricing
Margin-aware pricing across channels, customers and SKUs. Rules your commercial team sets, executed automatically.
Every action is auditable and reversible. You decide what the AI can do on its own and what needs a human nod. Low-risk tasks ship autonomously; anything touching price, credit or customer trust waits for sign-off.
Ordava is dogfooded.
We built Ordava inside Sip Champagnes — a real, operating wine & spirits distributor. Then we rolled it out on ourselves. These are our own management-account numbers, comparing the six months before we switched on the AI services (H1 2025) to the six months after (H2 2025).
£67K → £106K equivalent on a slightly smaller top line.
From 21.2% to 36.2% on comparable six-month periods.
Cleaner purchasing, fewer errors, tighter supplier terms.
From a −£73K half to near-breakeven. Run-rate profitable by Q1 next year.
Same team, more throughput. The AI took the manual work, not the people.
The whole P&L moved — not a one-off, not a line item.
“We didn't fire anyone. We just stopped asking them to do work a machine could do. They started closing deals and managing customers instead of fighting spreadsheets — and the P&L moved in a way I'd stopped believing was possible.”
Source: SIP Champagnes Limited management accounts, six months to 31 Dec 2025 vs six months to 30 Jun 2025. AI services rolled out from April 2025. Absolute figures available under NDA.
Built for distributors. Not brands, not generic AI, not legacy ERP.
There are other tools that touch parts of this problem. None of them were built inside a wholesale distribution business, for a wholesale distribution business.
| Dimension | Ordavaus AI execution layer for wholesale distribution | Corvera AI & similar Agentic OS for CPG brands | iPaaS (Zapier, Workato) Generic integration platforms | Legacy ERP add-ons SAP, NetSuite, Sage modules |
|---|---|---|---|---|
| Built for | Wholesale distributors | CPG brands / manufacturers | Any workflow | Enterprise at enterprise pace |
| Deployment | 2–4 weeks, no rip-and-replace | Unpublished | Days — but you build it yourself | 6–18 months |
| Integration with ERP / CRM | Native (Bevica, Xero, more) | Not a focus | Connectors, no domain logic | Same vendor only |
| Autonomy model | Human-in-the-loop guardrails | Fully-agentic (no HITL story) | Rules, not intelligence | Workflow engine, not AI |
| Pricing transparency | Published — base + usage | Hidden | Per-task, unpredictable | Quote-only, six figures |
| Dogfooded | Yes — Sip Champagnes | No — team from brand-side | N/A | No |
| Scope | 8 operational services end-to-end | 5 features, supply-side | Plumbing, not process | Rigid, expensive, slow |
From handshake to in-production in under a month.
No six-month implementations. No consulting-led scope creep. We earn the pilot, then we earn the expansion.
Connect
We plug Ordava into your existing ERP, CRM, email and messaging stack. Bevica, Xero, Microsoft 365, Gmail, WhatsApp Business — no rip-and-replace, ever.
Calibrate
Ordava learns your SKUs, your customers, your margin rules, your tone of voice. Two weeks with your ops lead, not six months with a systems integrator.
Execute, with a human in the loop
AI handles the work. Your team sees every action, with approve/override controls on anything that touches price, credit or customer trust.
Compound
Each service you switch on makes the next one sharper. By month three, the platform pays for itself several times over — measurably.
Priced against what we save you, not what we cost to run.
A typical Ordava customer saves £200K–£1M a year in manual work and margin leakage. We price at roughly 6–8% of that — a 10:1 value ratio that makes the ROI conversation short.
Starter
Single-site distributors, one or two services switched on.
Book a demo- Up to 2 AI services (e.g. Orders + AR)
- Bevica or Xero integration included
- Human-in-the-loop console
- Shared Slack channel with our team
- 30-day risk-free pilot
Growth
The sweet spot. Four to five services, multi-warehouse ops.
Book a demo- Up to 5 AI services
- All standard integrations
- Custom margin & pricing rules
- Dedicated implementation lead
- Weekly ops review, monthly QBR
- Priority roadmap input
Scale
Full platform, multi-entity, international.
Talk to founders- All 8 AI services
- Custom integrations (any ERP)
- Dedicated AWS tenancy
- Named account team
- 24/5 support, 99.9% SLA
- Co-developed feature pipeline
All plans include: human-in-the-loop console · AWS-hosted in UK/EU · Named implementation lead · 30-day risk-free pilot
Wine & spirits first. Wholesale distribution next.
We started in UK wine & spirits because that's the business we run. The platform is being rolled into adjacent wholesale verticals through 2026.
Built by operators who actually run a distribution business.
Ordava isn't a lab experiment. The founders have run Sip Champagnes since 2016 — so the AI we're selling is the AI we rely on to make payroll.
17 years in product. Grew Sip Champagnes turnover 418% as operator-owner. Writes the product spec, sells to the first customers.
13 years at Google as Director. Ex-VP Growth Trustpilot. Scaled Google Domains into 5 markets. Runs commercial, ops and hiring.
Everything a sceptical ops director usually asks.
If something isn't answered here, email us directly — a founder will reply.
No. Ordava is designed to sit on top of what you already have. We have native integrations with Bevica and Xero, and we can plug into most mainstream ERPs and CRMs via their APIs. If your ops team already lives in a tool, we meet them there — we don't drag them somewhere new.
Two to four weeks for the first service to be in production. That includes integration, data calibration, and switch-on with your team. We do not do six-month implementations — if an integration takes that long, something is wrong with the scope.
Every Ordava agent runs with configurable guardrails. For low-risk actions — logging an order, sending a confirmation, chasing an overdue invoice — the AI executes directly and your team reviews after. For anything that touches price, credit, customer trust or a material £ value, the AI proposes and a named human approves. You set the thresholds.
Corvera is built for CPG brands — the manufacturers who ship product into distributors. Ordava is built for the distributors themselves, which is a very different operational problem. Generic agentic platforms don't integrate natively with wholesale-specific ERPs like Bevica, and they don't come with the domain logic for SKU matching, trade pricing, or allocations out of the box.
Ordava runs on AWS (Lambda, DynamoDB, Bedrock) in UK/EU regions. Your data stays in your tenancy. We never train foundation models on customer data. We're happy to sign your DPA and walk your security team through the architecture.
We switch on one service — usually Order Processing or AR — against a ring-fenced slice of your business. If, after 30 days, the measurable outcome isn't what we agreed, you walk away with no bill. We've not had anyone walk away yet.
Yes, under NDA. The percentages on the public site come from our audited management accounts. Prospective customers and investors can have the full P&L on request.
Still have questions? hello@ordava.co
Stop paying your team to do what an agent should.
Thirty minutes with a founder. Bring your three worst manual processes. We'll tell you — honestly — which of them Ordava can take off your plate in 2–4 weeks, and which ones it can't.
30-minute call · Bring your three worst processes · Honest answer on fit